Brands build equity through the emotional connection they have with their customers.
Like a good cup of coffee and the comfort of a sweet treat, brands trigger feelings that run deep. Built on past experiences, friend's recommendations, and social/cultural norms customers attached emotions to their experience and the brands associated with the experience.
We use custom stories to understand the implicit emotions that customers feel for the brands they use (or don't use). We take the foundation of your consumer and shopper research and create stories that are used to dig deeper into the emotions of your customers. Feel free to contact us for a detailed explanation of our approach.
Our Menu
From the Coffee Bar
$2.
"COFFEE"
The standard offering. A rich look at the drivers of brand emotion. From the participant selection to the methodological approach, this standard offering drives to the heart of what participants feel about your brand.
$2.
$3.
"ESPRESSO"
An agile and concentrated approach. When time is of the essence, we focus all our energies, drinking plenty of espressos and get an answer quickly.
$3.
$4.
"CAPPUCINO"
A good cappuccino takes time. This offering is about our relationship to our clients. We track emotional equity through long engagements. We'll make the heart in the foam together.
$4.
$3.
"ICED COFFEE"
A quick measure of brand emotion. Mostly quantitative with qualitative elements. Ideal for early concepts or for a quick way to measure the emotional winds.
All methodologies benefit from complementary measures. We can add any method to our study. From survey to focus groups, from neuromarketing to eye tracking. We can add almost any method through our partners or yours.
$3.
$5.
CAKES & PIES
Additional services are available outside of the main study. We partner with companies that provide shopper insights, change management, branding, advertising agencies and others. We also provide seminars on psychological branding and consumer behavior 101.
